Mastering Your WordPress Site Structure

See how I have organized by SEO Articles category page where the most valuable posts are displayed on top of the page. Avoid using Javascript or Ajax when creating your navigation. The best approach to make the life of search crawlers easier to use plain HTML tags combined with CSS for formatting. If you already have a website that it’s indexed by Google and has some rankings, then don’t start changing you site structure as this may have a negative impact on your rankings. The site structure of an ecommerce website can be a bit more complicated than other types of websites especially when it offers a number of different products. Ideal Site Structure for a Small Business WebsiteNotice that you have a main category for departments and a main category for the blog with several sub-categories.

  • Social links, serving as a ‘vote of confidence’, are growing in importance as a signal of quality content.
  • Thus, try to plan at least base blog categories and pages that can be split into additional sections as your website grows.
  • Unlike external links, Google will not punish you for using optimized anchor text for internal links.
  • The main purpose of a small business / corporate website is to provide more information about the business, it’s products, services and departments.
  • In the past, I used general-purpose mind mapping apps like XMind and MindNode.

It can be smart to turn your website “upside down” and look at what to improve on those internal pages. Every well structured website has content organized by taxonomy, or common shared characteristics. Every business exists to serve a marketplace while working towards a purpose.

With the introduction of artificial intelligence in the Google ranking algorithm, voice search and mobile first index, the structure of a website has gained more importance than ever.

The Craft Of An Optimized Site Structure

One of the ways to make your site structure stronger is to make good use of internal links. When creating your site structure, you should also think about your permalink structure. Your goal is to create SEO friendly urls that match your site structure. Also, don’t use images to create your navigation links but use text. This means that if you want to link to a category page from your homepage don’t just add an image and link to it but have a text link as well.

There are some rules to follow when creating categories, either for the products and services you are offering or for your blog. If you are starting a new website then it’s easy to plan the site structure in advance. From experience, this step is overlooked by many web designers and webmasters. In other words, each product should be accessed from the homepage in less than 3 clicks.

At a certain point, it becomes important to separate or organize these different types of products in an ordered fashion. The psychology behind SEO and website structure takes some more effort to nail. Off the shelf CMS tools like WordPress and Joomla have their own advantages depending upon how you will use them. Only after this analysis is complete can you take the next step, which is to plan the technology.

website structure

The platform helps with the entire lifecycle from content creation to marketing to sales and payment processing. Now that you know why your SaaS website’s URL structure matters to the growth and success of your business, let’s briefly look at some examples to inspire yours. Nesting pages in the same category is an excellent way to streamline your URL structure.

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Nesting a page simply means placing it under another page or category. For example, if your SaaS website has a solutions page and one of the solutions you provide is sales enablement, you’d add the sales enablement page under the solutions page. Most SaaS brands don’t realize the value of a web page footer. Because of this, they don’t include it in their navigation optimization strategy. Website structure, A.K.A site architecture, refers to how content is organized on your website. This includes content hierarchy and how you categorize and group your content .

website structure

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.

Every Serious Business Website Must Be Built Around Relevant, Business

Nailing your primary information will lead to users visiting other pages on your site. This results in increased brand recognition, engagement and, of course, a boost in conversions. User experience plays a huge role in how your website converts. A good SaaS website makes it easy for users to find what they’re looking for with minimum effort.

His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Website categories need be SEO optimized and added to the navigation menu. Internal links should point out to users and search engines the most valuable content of a website and also help them identify how the website is structured. Blog categories house more dynamic content like blog posts and allow an easier way to organize regular content posting efforts. It also allows your audience to more easily navigate your site and gives you more flexibility when expanding your website. Notice that the category name is not included in the URL because It doesn’t have to be included.

website structure

That’s why one of the SaaS website structure best practices is to keep the future in mind and leave room for growth. And you do this by designing your URL structure in a scalable way. A good site structure also results in good UX and makes it easier to engage with your customers.

Using WordPress Elements To Master Site Structure

In your website’s footer you can include an HTML sitemap that shows the website hierarchy to users. Having internal links to the rest of your pages makes their job easier. The primary navigation shows users the most important elements they need to navigate the site. Of particular note are the “Features” and “Use Cases” menu items. Most buyers looking for the solutions Survey Anyplace offers will immediately be drawn to these as they are gateways to the information most prospects look for.

The category has an optimized title, optimized meta description and a short introduction. Besides listing my latest SEO articles, I have created groupings of the most popular articles. The main purpose of a small business / corporate website is to provide more information about the business, it’s products, services and departments. These are just some of the words that can be used to describe Dropbox’s Homepage. Part of that reason is uncluttered primary navigation — just as the platform promises to help unclutter the users’ workspace.

The Pillars Of Strategic Seo & A Primer On Website Design

Below, we explore how you can utilize this area for organizing main pages/ blog categories, child pages/ blog subcategories, and tertiary pages/ blog subcategories. In relation, a good site structure helps search engines, like Google and DuckDuckGo, crawl and understand the purpose of your website — which will help your search engine ranking. This is different than the XML Sitemap you need to create and submit to search engines.

Saas Websites With Amazing Site Structure For Your Inspiration

It may be difficult at the beginning but once you get it right, you don’t have to deal with it again. If you haven’t done an audit of your site structure yet, then this is a task to add at the top of your SEO checklist. Users should be able to reach any page of the site by following links of the homepage. It is also important to set your expectations correctly. By changing your site structure, it does not mean that your rankings will skyrocket.

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The Solutions option has a sub-menu that leads to all the products DivvyHQ offers and is the only one with such a structure. Of particular note in the primary navigation is the “Why DivvyHQ? This is a fantastic way to lead visitors down the funnel, as they’ll be led to a page that shows users who need the solution and why. When nesting your pages, try to keep each page at a maximum of three levels away from the root .

Yes, Google will pick up your changes pretty fast but until they are fully processed, it may take a lot of time. When working on your SEO, you should always have in mind that SEO takes time to work. It may take weeks or months to see the outcome of the changes you are making to your site today. Once you are done making changes, login to your Google search console and submit your updated sitemap to Google. You can optionally request a ‘Fetch as Google’, to force Google to process your changes faster. If you already have a website that ranks in Google, one of the challenges you will face is how to change your site structure without losing your existing rankings.

Then why would you even consider building a website without first finding a safe spot for it? Your market research, keyword analysis and domain strategy will direct you to the right niche. Information architecture and website/URL structure will become your secure foundation. Internal links from each level can be planned to maximize the delivery of ‘link juice’ to the most useful sections of your website. What isn’t so simple is choosing the appropriate concepts and terms that your target customers use and understand easily. Once your WordPress site structure has been created, it’s time to focus on making sure your content is dynamic and engaging.

A page that has no internal links will probably be ignored by Google so make sure that all your website pages have internal links pointing to them. Identify your most valuable pages and link to them from other related pages of your website. At any point in time, these should be the pages on your website that have the greater number of internal links.

Unlike external links, Google will not punish you for using optimized anchor text for internal links. Now that you know why website design and site architecture are crucial elements, let’s briefly look at how to create website structure the ideal navigation structure for SaaS websites. Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 20 years of experience in SEO, e-commerce, content strategy and digital analysis.

One mistake many brands make is to focus their site design on the brand. Instead, your site design should showcase your brand and products. However, the experience your site offers must be tailored to users. Following these SaaS website best practices will help you do just that.

With so many SaaS brands popping up every year, the competition is becoming quite stiff. One area you can have an edge over your competitors is to build your website to perform at it’s maximum. A sure fire way of doing that is providing a positive user experience by nailing your website structure. Every internal page of your website is a potential landing page for visitors coming from outside. Each page should be content rich, with optimization for relevant keywords being a primary focus of the on-page content. Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner.

With free online tools, you can create beautiful, branded content that will help retain your audience. Most common on blogs or eCommerce websites, a sidebar is an older website element that is mainly seen on inside pages. It allows you to provide additional search capabilities to your audience, giving them a secondary route to explore your content. If a category is too big because you have a lot of products or blog posts about that topic, try to break them into two or three categories. This structure can help both search engines and users find what they want either by visiting the category of interest or navigating through the content by date. A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

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